PEACE logo study and design

The challenge

The PEACE Program is a secondary school trimester programme by AFS that aims at empowering and enabling young people to become active citizens. The participants stay with host families and attend a local high school. The original PEACE logo was created years ago and was not yet updated to match the current visual identity of the organisation.

The solution

Keeping the original elements of the logo, it was redesigned with the current AFS visuals in mind. The new logo provides flexibility when it comes to communicating the programme across different continents. The logo was redesigned in a way that it is easy to use on both light and dark backgrounds.

The original logo was consisting of a dove silhouette, the globe and an olive branch. These elements were re-used to create the new version of the logo.

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